Box Office: "Rio" leads with no "Da Possessed" official gross reports

With no official reports for Da Possessed (Star Cinema announced the movie has grossed 100 million in two weeks), Animated sequel Rio 2 takes the first place.

In its third week, Rio 2 grossed ₱12.16 million. Overall, the movie has now grossed ₱110.6 million. It should atleast gross ₱ 120 million before it ends its run.

In second place, Heaven is for Real earned a strong ₱11.31 million. That's up a whooping 100 percent from last week. In third place, Transcendence earned ₱ 9.2 million which was up 16 percent from last week. 

Movies that opened (even not) on Easter Weekend usually sees an increase from their opening and the two movies above are no exception to that. 

In two weeks, the faith-based movie has now grossed  ₱20.2 million which is strong while the Johnny Depp's movie has now grossed ₱19.01 million and will be one of the lowest grossing Depp movies in the country (it is also performing poorly in its domestic market).

Captain America: The Winter Soldier continues its strong run. The movie has grossed 
₱4.99 million on its fifth weekend. Overall, it has already earned ₱312 million and will probably not reach 320 million with Spiderman taking over its screens.

Diary ng Panget grossed ₱ 2.98 million this weekend and has grossed ₱116 million in four weeks.

Other Grosses:

The Grand Budapest Hotel - ₱ 1.55 million; New Total - ₱ 2.64 million
Son of God - ₱1.29 million; New Total - ₱ 21.97 million
Hunter X Hunter: The Last Mission - ₱ 0.92 million; New Total - ₱ 3.13 million
The Love Punch - ₱ 0.62 million; New Total - ₱ 2.5 million
Divergent - ₱ 0.39 million; New Total - ₱ 73.2 million
300: Rise of an Empire - ₱ 0.19 million; New Total - ₱ 148.4 million
   


April 23-27, 2014 Box Office
Source: Box Office Mojo

Box Office: "Rio" flies higher

Rio 2

On the final week before the Holy Week, animated sequel Rio 2 took first place this weekend. Meanwhile, holdovers Captain America: The Winter Soldier and Diary ng Panget do decent holds.

Playing at 201 theaters, Rio 2 opened with ₱63.96 million. That's 160 percent higher than its original movie Rio (₱24.57 million). The opening is also the highest opening for an animated movie this year beating The Lego Movie (₱23.7 million) and Mr. Peabody and Sherman (₱13.24 million).  
 

With Holy Week starting on Monday (and already the top choice of the moviegoers this week) and with no serious competition (How To Train Your Dragon 2 opens 2 months from now), it is likely that Rio can pass ₱150 million by the end of its run.

Captain America: The Winter Soldier dropped 52 percent with ₱30.1 million. In three weeks, the Marvel movie has grossed a very good ₱288 million.

Diary ng Panget fell 55 percent with ₱27 million. That's a fine drop for a local movie. So far, the book adaptation has grossed ₱102 million. It's unlikely that it can pass 150 million unless it can hold this coming Easter Holiday.

Son of God was up 15 percent with ₱8.12 million. That increase was largely caused by its story (The life of Jesus Christ is perfect for Holy Week) which attracted religious moviegoers (older audience)

Divergent held well this week. It managed to gross ₱6.2 million which was just off 23 percent from last week. In four weeks, it has already banked ₱68.3 million.

Other grosses:
Haunt - ₱3.44 million
Sabotage - ₱1.98 million; New total - ₱ 8.37 million
300: Rise of an Empire - ₱ 0.36 million; New total - ₱145.8 million
The Lego Movie - ₱ 0.07 million; New total - ₱50.9 million

Source: Box Office Mojo 

Box Office: "Captain America" holds, "Diary ng Panget" dominates

Captain America: The Winter Soldier (Source: IMDB)

Two movies were in head-to-head this week. But, Captain America: The Winter Soldier manages to win over a new hit Filipino movie Diary ng Panget

The Captain America sequel dropped 58 percent to 65.3 million on its second week. This drop is better than last year's Thor: The Dark World (67 percent) and the first Captain America (65 percent). Overall, The Winter Soldier has now earned PHP 250.54 million which is higher than the total gross of the first movie (PHP 150 million) and is on track for a 330 million total.

We know that this will be a hit among the younger audience, but not this big. Diary ng Panget opened to a strong 61.32 million. That's almost eight times higher than the recent novel adaptation ABNKKBSNPLko? The Movie which earned a poor 8 million.

Diary ng Panget is a series from an online website Wattpad. When it turned out to be a hit, they have released a book series which also dominated the book sales which means Diary ng Panget has already built a fanbase among teenagers. The cast may not be famous, but they have also helped to draw among teenagers.

If it continues to attract teenagers, it can dominate the box office for the next weeks. But, as Holy Week comes next week and Star Cinema's Da Possessed opens the following week, a 150 million total is unlikely. But, it is still a major win for VIVA Films which has been struggling to find a new hit movie in the recent years. 

In third place, Y/A Adaptation Divergent earned 8.2 million. While that drop (33 percent)  is far better than The Hunger Games (76 percent), it now trails THG by 70 million. In three weeks, it has now grossed PHP 62.17 million.

Son of God and Sabotage opened in fourth and fifth place with 7.17 million and 5.56 million respectively. Both movies opening are low but still decent.

Other grosses:
300: Rise of an Empire - PHP 607,938; New Total - PHP 148.4 million
Need For Speed - PHP 143,435; New Total - PHP 36.53 million
The Lego Movie - PHP 118,617; New Total - PHP 51.97 million

Source: Box Office Mojo
April 2-6, 2014 Box Office Totals