Box Office: "Rio" flies higher

Rio 2

On the final week before the Holy Week, animated sequel Rio 2 took first place this weekend. Meanwhile, holdovers Captain America: The Winter Soldier and Diary ng Panget do decent holds.

Playing at 201 theaters, Rio 2 opened with ₱63.96 million. That's 160 percent higher than its original movie Rio (₱24.57 million). The opening is also the highest opening for an animated movie this year beating The Lego Movie (₱23.7 million) and Mr. Peabody and Sherman (₱13.24 million).  
 

With Holy Week starting on Monday (and already the top choice of the moviegoers this week) and with no serious competition (How To Train Your Dragon 2 opens 2 months from now), it is likely that Rio can pass ₱150 million by the end of its run.

Captain America: The Winter Soldier dropped 52 percent with ₱30.1 million. In three weeks, the Marvel movie has grossed a very good ₱288 million.

Diary ng Panget fell 55 percent with ₱27 million. That's a fine drop for a local movie. So far, the book adaptation has grossed ₱102 million. It's unlikely that it can pass 150 million unless it can hold this coming Easter Holiday.

Son of God was up 15 percent with ₱8.12 million. That increase was largely caused by its story (The life of Jesus Christ is perfect for Holy Week) which attracted religious moviegoers (older audience)

Divergent held well this week. It managed to gross ₱6.2 million which was just off 23 percent from last week. In four weeks, it has already banked ₱68.3 million.

Other grosses:
Haunt - ₱3.44 million
Sabotage - ₱1.98 million; New total - ₱ 8.37 million
300: Rise of an Empire - ₱ 0.36 million; New total - ₱145.8 million
The Lego Movie - ₱ 0.07 million; New total - ₱50.9 million

Source: Box Office Mojo